Over the course of its 20+ years on the market, Ventilation Systems has come a long way from a small manufacturing enterprise to a global leading ventilation company. Vents continuously evolves, regularly upgrades its production capacities, improves existing products and expands their assortment. Vents as a brand is known in over 120 countries around the world and has successfully completed thousands of projects. This dynamic pattern was chosen to be reflected in the company visual identity. Thus, we enter the new 2022 year with an updated logo and corporate identity.
The new logo has become more modern and dynamic. Given that it is based on already well-known old version, it allowed us to keep corporate continuity and maintain good brand recognition.
Updated shapes of the logo and its elements now more accurately reflect company's vision of its further development, which is based on constant improvement and utilization of new technologies. Given that the previous impeller shape represented primarily domestic fans, with production of which the company began its story, the new impeller shape now symbolizes more sophisticated and high-tech ventilation products, a wide range of which is presented today in Vents’ range of products.
Along with the logo, company’s corporate identity also was updated. The main visual identity colors are now brighter, corporate fonts have been updated and a new brand element has been added – an impeller blade, which will be actively used in branding.
As the company moves forward, all Vents products will be presented in a new corporate style over time. The priority is set to update websites, social network presence, as well as our representation in print media and advertising materials.
Over the course of 2022, all corporate materials will be updated, including product packaging and identification plates.
