The most popular companies of Japan, the USA and Europe presented their production at this field-specific building exposition in the biggest exposition center of Tokyo.
The specifics of the Japanese ventilation market can be characterized by such factors as successful introduction of the advanced design and technologies in the field of energy saving and extremely strong positions of the multinational companies Toshiba, Panasonic, Mitsubishi which monopolized the Japanese market.
Thus, taking into consideration the modern worldwide trends, in order to enter the Japanese market and to create competitive struggle with the Japanese manufacturers, “Vents” has demonstrated at its stand the range of ventilation equipment models that will surely become the bestsellers. Considering the perfect characteristics and good value for money, compact energy-saving recuperational assemblies VUT mini (specially adapted to the demands of the local market) received the high appraisal from the Japanese specialists and European colleague. The wide choice of accessories and household fans with energy-saving engines has significantly extended the sphere of application of ТМ VENTS products in Japan. The designer’s line of household fans proved attractive as well and allowed to turn the simple fan into the decorative element with additional illumination.
During the negotiations the representatives of the Japanese companies turned out to be interested in the complex solutions and supplies of the wide range of ventilation equipment Vents: be it wall or window air conditioners, grids, fans for air supply plants with heat recuperation. The significant competitive advantage is the complex supply – all the products are supplied from the single European manufacturer – Vents Company.
Japanese market is one of the most important Vents’ steps to tap the broad market of Asian and Far Eastern region. Nevertheless, these are the quality, reliable supplies and competitive ability of products that will allow VENTS to take its niche in the region.
